Why Your Website Speed Directly Impacts Revenue

In today's digital economy, every millisecond counts. Research consistently shows that website performance has a direct, measurable impact on your bottom line.

The Numbers Don't Lie

Amazon found that every 100ms of latency cost them 1% in sales

Google discovered that a 0.5-second delay decreased traffic by 20%

Walmart saw a 2% increase in conversions for every 1-second improvement

Core Web Vitals Matter

Google's Core Web Vitals are now a ranking factor. The three metrics you need to optimize:

Largest Contentful Paint (LCP)

Aim for under 2.5 seconds. This measures when the main content loads.

First Input Delay (FID)

Aim for under 100ms. This measures interactivity responsiveness.

Cumulative Layout Shift (CLS)

Aim for under 0.1. This measures visual stability.

How We Optimize at Revofy

Next.js with SSR — Server-side rendering for instant first paints

Image Optimization — AVIF/WebP with lazy loading

Code Splitting — Only load what's needed

Edge Caching — CDN distribution for global speed

Font Optimization — Variable fonts with display: swap

The Bottom Line

Investing in speed is investing in revenue. Contact us to get a free performance audit of your website.